Mash The Lab
Experimental Branding Lab
Creating memorable brands.
Creating memorable brands.
Creating memorable brands.
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About us
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About us
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About us
(01)
We’re a creative design laboratory.
Brands that work with The Lab perform in business and resonate in culture because we define their voices.
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5
+
Years of Experience
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45
+
Projects completed
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5
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Years of Experience
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45
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Projects completed
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5
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Years of Experience
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45
+
Projects completed
Your brand should look like it was always meant to exist.
Your brand should look like it was always meant to exist.
© 2026 MashTheLab
© 2026 MashTheLab
© 2026 MashTheLab
Featured Lab Work
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Featured Lab Work
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Featured Lab Work
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A curation of The Lab’s projects. Like The Lab, our projects are considered and have a purpose.
4.9/5
Experimenting by 100+ businesses
Experimented by 45+ businesses
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Services
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Services
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Services
(04)
Brand Identity
1
We craft cohesive brand systems that communicate who you are with clarity and intention, from the core idea to every visual expression.
Logo Design
Visual Identity Systems
Brand Guidelines
Typography & Color Systems
Naming & Tone of Voice
Brand Strategy
Digital Design
2
We design user-centered digital experiences that are intuitive, engaging, and visually refined, built for clarity, function, and flow.
Web Design
App & Interface Design
UX/UI Design
Design Systems
Responsive Design
Art Direction
3
We shape compelling visual narratives through considered art direction that aligns with your brand and elevates every creative output.
Creative Direction
Campaign Design
Visual Storytelling
Motion & Animation Guidance
Strategy & Consulting
4
We help brands define their essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Brand Positioning
Market Research
Design Audits
Experience Strategy
Creative Consulting
Brand Identity
We craft cohesive brand systems that communicate who you are with clarity and intention, from the core idea to every visual expression.
Logo Design
Visual Identity Systems
Brand Guidelines
Typography & Color Systems
Naming & Tone of Voice
Brand Strategy
Digital Design
We design user-centered digital experiences that are intuitive, engaging, and visually refined, built for clarity, function, and flow.
Web Design
App & Interface Design
UX/UI Design
Design Systems
Responsive Design
Art Direction
We shape compelling visual narratives through considered art direction that aligns with your brand and elevates every creative output.
Creative Direction
Campaign Design
Visual Storytelling
Motion & Animation Guidance
Strategy & Consulting
We help brands define their essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Brand Positioning
Market Research
Design Audits
Experience Strategy
Creative Consulting
Brand Identity
We craft cohesive brand systems that communicate who you are with clarity and intention, from the core idea to every visual expression.
Logo Design
Visual Identity Systems
Brand Guidelines
Typography & Color Systems
Naming & Tone of Voice
Brand Strategy
Digital Design
We design user-centered digital experiences that are intuitive, engaging, and visually refined, built for clarity, function, and flow.
Web Design
App & Interface Design
UX/UI Design
Design Systems
Responsive Design
Art Direction
We shape compelling visual narratives through considered art direction that aligns with your brand and elevates every creative output.
Creative Direction
Campaign Design
Visual Storytelling
Motion & Animation Guidance
Strategy & Consulting
We help brands define their essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Brand Positioning
Market Research
Design Audits
Experience Strategy
Creative Consulting
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Process
(05)
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Process
(05)
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Process
(05)
You don’t have a brand, you have a voice.
The Lab’s designs are a result of consideration, collaboration, clarity, and craft.
Discover
1
We begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.
Discover
1
We begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.
Discover
1
We begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.
Define
2
We distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.
Define
2
We distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.
Define
2
We distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.
Design
3
Ideas take shape through thoughtful design. We explore, refine, and iterate with intention, always rooted in purpose and simplicity.
Design
3
Ideas take shape through thoughtful design. We explore, refine, and iterate with intention, always rooted in purpose and simplicity.
Design
3
Ideas take shape through thoughtful design. We explore, refine, and iterate with intention, always rooted in purpose and simplicity.
Deliver
4
We finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.
Deliver
4
We finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.
Deliver
4
We finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.
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Testimonials
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Testimonials
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Testimonials
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Success stories from our clients.
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
4.9/5
Alex D.
Creative Director
4.5/5
"Working with Kanso felt effortless. They have a rare ability to take complex ideas and distill them into something beautifully simple."
Emma V.
Founder
4.8/5
"Kanso doesn’t just design, they listen, interpret, and then create with precision."
Julian M.
Creative Director
5/5
"Minimal, timeless, and sharp. That’s how I’d describe both their process and their output."
Sofia L.
Founder
4.5/5
"They delivered a design system that not only looks great but works across every screen and touchpoint."
Markus R.
Product Lead
5/5
"From the first call to final handoff, the Kanso team brought clarity to every decision."
Talia Y.
Head of Brand
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Blog
(09)
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Blog
(09)
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Blog
(09)
The Latest insights from The Blog.
Thoughts, ideas, and perspectives on design and the creative process.
