Aquatan.
Aquatan brings the beach to you.
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Challenge
(01)
Position the brand’s inflatable tanning bed as a must-have product and a lifestyle statement.
The brand had to avoid being presented as a gimmick and instead be shown as a well-designed solution for modern tanning & relaxation that Aquatan is.
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Solution
(02)
We created a brand language that balances tone-on-tone aesthetics with playful energy.
The visuals now evoke sun-drenched leisure and aspirational chill, while the messaging focuses on effortless escape and comfort.
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Conclusion
(03)
Aquatan now lives as more than a product — it’s a way of living.
It speaks to those who see every sunny moment as a chance to recharge. With a strong brand foundation, Aquatan is ready to expand across markets and seasons.
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