Aquatan.
An inflatable tanning bed. Branded to feel like a lifestyle choice, not a gadget.
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Challenge
(01)
Make a product that sounds like a gimmick feel genuinely desirable.
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Solution
(02)
Warm palette, restrained type, minimal copy. The product does the rest.
The visuals now evoke sun-drenched leisure and aspirational chill, while the messaging focuses on effortless escape and comfort.
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Conclusion
(03)
From concept to live site in 2 months. The brand is built to scale.
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MashTheLab™
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
