Crudo Bar.
Crudo is a vibrant ceviche and cocktail bar that blends Newcastle’s beachside soul with Latin roots. Built on raw freshness and sensory pleasure, it transforms the ocean from a view into a way of life.
Scope
Client
Duration
Year
Build a brand that honored Latin heritage without falling into cliché
By capturing the spirit of coastal Australia without losing depth. It had to feel fresh, but not fleeting. Honest, but not rustic. A key ingredient for all the dishes is lemon, and the client specified that it should be included in the logo.
We developed a branding system that embraced duality: raw and refined, bold and minimal, coastal and cosmopolitan.
The visual identity was designed to feel sunlit and fresh, while the tone of voice brought warmth and confidence.
Crudo became more than a bar.
Users described the app as “inviting” and “centering,” and retention rose steadily after the visual update.It became a place where culture and coastline coexist. The brand now lives in the details—from the way the drinks are named to the way the light hits the signage. It’s not just about what you taste. It’s about what you remember.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
