The Mindful Publishing Company.

The Mindful Publishing Company empowers authors with stories that heal, teach, and elevate.

Scope

Brand Identity, Brand Refinement

Brand Identity, Brand Refinement

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Client

Albina Porracin

Albina Porracin

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Duration

1.5 months

1.5 months

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Year

2025

2025

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Challenge

(01)

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Challenge

(01)

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Challenge

(01)

Create a brand identity that balances the depth of spirituality with the polish of professionalism.

It needed to speak to heart-led authors and reach a global readership, without being encumbered by the stereotypes associated with “mindfulness.”

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Solution

(02)

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Solution

(02)

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Solution

(02)

We crafted a brand that radiates calm confidence.

The visual system is soft yet structured, combining modern typography with soothing color palettes. The messaging was rewritten to express wisdom with warmth.

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Conclusion

(03)

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Conclusion

(03)

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Conclusion

(03)

The Mindful Publishing Company now feels aligned — inside and out.

With a renewed presence and voice, it stands ready to attract authors who share its mission and readers who seek meaning. This rebrand has created a foundation for long-term growth, while maintaining its soul, which speaks.