Hummus & Falafel.
Hummus & Falafel is a family-rooted brand delivering artisanal Colombian & Middle Eastern flavors in frozen form—crafted for everyday ease without compromising tradition.
Scope
Client
Duration
Year
preserve the brand’s warmth and artisanal roots while creating a packaging and communication system that felt ready for scale.
It had to appeal to both grocery buyers and home cooks looking for something real, practical, and delicious.
We developed a visual identity that honors elegance and heritage, without feeling overly traditional.
The tone of voice is clear and inviting, focusing on quality, simplicity, and family values.
Hummus & Falafel now feels aligned with its origins and its ambitions.
It’s a brand that fits naturally into modern kitchens—offering something nostalgic, nutritious, and genuinely good.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
