The Lab.
2010-2025
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Approach
(01)
The Lab defines a brand’s soul.
Here, experimentation with ideas, concepts, and languages is encouraged. It’s experimentation that’s fresh, detail-driven, and unconventional.
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Our clients
(02)
Branding is more than designing to the founders, teams, and creatives who work with The Lab.
They want to build something real. Something with substance and depth.
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Our team
(04)
Like any lab we’re collaborative, focused, and driven by curiosity.
Every developed idea has been through many minds; not because we need more voices, but because the right voices matter.
Daniel Mash
Creative Director
Katrin de la Cruz
Senior Graphic Designer
Lien Scott
Customer Success
Alineth Machuca
Design Lead
Marcus Porracin
Copy/Strategist
Daniel Acuña
Junior Designer
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Our story
(05)
Mash started with a nickname.
A shortened last name, spoken amongst friends. Considered, direct, and familiar — it stuck. That same energy exists in The Lab.
